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Hyesoo Im

Hyesoo Im

Digital Illustrator / Fashion Designer / Fine Arts

Digital Illustrator / Fashion Designer / Fine Arts

Seoul, South Korea

Seoul, South Korea

As a designer, Hyesoo values experimentation and craftsmanship in her designs. This can be seen in her collection which aims to break the vicious cycles of the fashion industry. Her unique hand-painting skills inform and impress on us the preciousness of scarcity and the treasured values of time-consuming techniques.

Recent Projects

Recent Projects

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Phantom Nostalgia

Phantom Nostalgia is a womenswear collection that combines art and modern Hanbok designs to express the emptiness of longing for the past, and enlightenment through it. The idea that the past was a better place is closely connected to our anxiety about the present and the future. We became unable to imagine or plan our future, leading to an endless stream of photographic flashbacks of happy moments from one’s recent past or childhood.Emotions of longing for the past are inextricably tied to dreams and goals that we want to possess but are unable to do so. This is a ‘phantom’ and it is sometimes a contradictory situation. But this emotion can give us time to think and reflect on the wisdom of our ancestors and be the key to exploring our roots, heritage, and history.This collection conveys the message that we could be missing the present in our passionate longing for the past and our deep concerns over what the future holds. It is about the importance of looking in the present reality for one’s dream and goal and not always long for the past, even if present goals seem to be just phantoms.

-

Phantom Nostalgia

Phantom Nostalgia is a womenswear collection that combines art and modern Hanbok designs to express the emptiness of longing for the past, and enlightenment through it. The idea that the past was a better place is closely connected to our anxiety about the present and the future. We became unable to imagine or plan our future, leading to an endless stream of photographic flashbacks of happy moments from one’s recent past or childhood.Emotions of longing for the past are inextricably tied to dreams and goals that we want to possess but are unable to do so. This is a ‘phantom’ and it is sometimes a contradictory situation. But this emotion can give us time to think and reflect on the wisdom of our ancestors and be the key to exploring our roots, heritage, and history.This collection conveys the message that we could be missing the present in our passionate longing for the past and our deep concerns over what the future holds. It is about the importance of looking in the present reality for one’s dream and goal and not always long for the past, even if present goals seem to be just phantoms.

-

There is Tomorrow to us

Many fashion brands are introducing eco-friendly and sustainable products in our world today, revealing meaningful voices for environmental protection. This trend has led to efforts to point out problems in a fast fashion and slow down the acceleration of environmental pollution, especially products made with time-consuming techniques such as natural dyeing and weaving are in the spotlight. With accountability as a designer, my collection informs experimental and craftsmanship designs with the slogan “There is Tomorrow to us“ to repeat the virtuous cycle of the fashion industry. The present moment becomes part of the past and part of the future becomes the present again. It’s fearful and invisible, but everyone's efforts toward tomorrow can make a big difference. I reflected on the philosophy of time called ‘Eternalism’, giving the existence of space in time, and expressing that tomorrow becomes eternity by being in the same space even though time is different. As time goes by with a clear moment of moving into the future, I drew the figures created in connection with the word "tomorrow" that combines abstract painting and clear line drawing. Hand painting and natural dyeing techniques, which are always interesting, make people feel the scarcity and value of time-consuming techniques. Jackets, dresses, knitwear, and balaclava have a warm and calm sensibility and show unbalanced cutting and uniformity through the back panel and belts.

-

There is Tomorrow to us

Many fashion brands are introducing eco-friendly and sustainable products in our world today, revealing meaningful voices for environmental protection. This trend has led to efforts to point out problems in a fast fashion and slow down the acceleration of environmental pollution, especially products made with time-consuming techniques such as natural dyeing and weaving are in the spotlight. With accountability as a designer, my collection informs experimental and craftsmanship designs with the slogan “There is Tomorrow to us“ to repeat the virtuous cycle of the fashion industry. The present moment becomes part of the past and part of the future becomes the present again. It’s fearful and invisible, but everyone's efforts toward tomorrow can make a big difference. I reflected on the philosophy of time called ‘Eternalism’, giving the existence of space in time, and expressing that tomorrow becomes eternity by being in the same space even though time is different. As time goes by with a clear moment of moving into the future, I drew the figures created in connection with the word "tomorrow" that combines abstract painting and clear line drawing. Hand painting and natural dyeing techniques, which are always interesting, make people feel the scarcity and value of time-consuming techniques. Jackets, dresses, knitwear, and balaclava have a warm and calm sensibility and show unbalanced cutting and uniformity through the back panel and belts.

-

Therapeutic Shamanism

These days with the advancement of technology, we start to lose touch with quality human connection. It has since become a need for many of us to “reconnect” more with one another. I started to wonder why people feel the need to reconnect as well as their desire to do so. Contrary to fast fashion, people also began to appreciate handmade fashion that is made with devotion and tradition. Also with the ongoing pandemic, people feel frustrated with their daily lives and are in need of healing. This led me to find ways for faith healing, sound therapy and spiritual alternative treatment, like a Shaman. I decided to incorporate the elements of advanced shamanism as well as therapeutic elements to portray a whole new outlook of luxury fashion. Among the various shaman therapy methods, I referred to the videos and interviews of ‘Sound Bath’ and when I watched people healing by using sound, I thought I could incorporate them into fashion. I experienced sound healing therapy and focused on how to visualise sound. Through this research process, I designed and experimented on garments with various textile techniques. For me, luxury has unique details that vary from brand to brand. Exclusive experimentation techniques and craftsmanship also makes the brand luxurious. Hence, I want to show the unique details with engraving and felting using the machine as well as craftsmanship with hand-made weaving and crochet.

-

Therapeutic Shamanism

These days with the advancement of technology, we start to lose touch with quality human connection. It has since become a need for many of us to “reconnect” more with one another. I started to wonder why people feel the need to reconnect as well as their desire to do so. Contrary to fast fashion, people also began to appreciate handmade fashion that is made with devotion and tradition. Also with the ongoing pandemic, people feel frustrated with their daily lives and are in need of healing. This led me to find ways for faith healing, sound therapy and spiritual alternative treatment, like a Shaman. I decided to incorporate the elements of advanced shamanism as well as therapeutic elements to portray a whole new outlook of luxury fashion. Among the various shaman therapy methods, I referred to the videos and interviews of ‘Sound Bath’ and when I watched people healing by using sound, I thought I could incorporate them into fashion. I experienced sound healing therapy and focused on how to visualise sound. Through this research process, I designed and experimented on garments with various textile techniques. For me, luxury has unique details that vary from brand to brand. Exclusive experimentation techniques and craftsmanship also makes the brand luxurious. Hence, I want to show the unique details with engraving and felting using the machine as well as craftsmanship with hand-made weaving and crochet.

-

Phantom Nostalgia

Phantom Nostalgia is a womenswear collection that combines art and modern Hanbok designs to express the emptiness of longing for the past, and enlightenment through it. The idea that the past was a better place is closely connected to our anxiety about the present and the future. We became unable to imagine or plan our future, leading to an endless stream of photographic flashbacks of happy moments from one’s recent past or childhood.Emotions of longing for the past are inextricably tied to dreams and goals that we want to possess but are unable to do so. This is a ‘phantom’ and it is sometimes a contradictory situation. But this emotion can give us time to think and reflect on the wisdom of our ancestors and be the key to exploring our roots, heritage, and history.This collection conveys the message that we could be missing the present in our passionate longing for the past and our deep concerns over what the future holds. It is about the importance of looking in the present reality for one’s dream and goal and not always long for the past, even if present goals seem to be just phantoms.

-

Phantom Nostalgia

Phantom Nostalgia is a womenswear collection that combines art and modern Hanbok designs to express the emptiness of longing for the past, and enlightenment through it. The idea that the past was a better place is closely connected to our anxiety about the present and the future. We became unable to imagine or plan our future, leading to an endless stream of photographic flashbacks of happy moments from one’s recent past or childhood.Emotions of longing for the past are inextricably tied to dreams and goals that we want to possess but are unable to do so. This is a ‘phantom’ and it is sometimes a contradictory situation. But this emotion can give us time to think and reflect on the wisdom of our ancestors and be the key to exploring our roots, heritage, and history.This collection conveys the message that we could be missing the present in our passionate longing for the past and our deep concerns over what the future holds. It is about the importance of looking in the present reality for one’s dream and goal and not always long for the past, even if present goals seem to be just phantoms.

-

There is Tomorrow to us

Many fashion brands are introducing eco-friendly and sustainable products in our world today, revealing meaningful voices for environmental protection. This trend has led to efforts to point out problems in a fast fashion and slow down the acceleration of environmental pollution, especially products made with time-consuming techniques such as natural dyeing and weaving are in the spotlight. With accountability as a designer, my collection informs experimental and craftsmanship designs with the slogan “There is Tomorrow to us“ to repeat the virtuous cycle of the fashion industry. The present moment becomes part of the past and part of the future becomes the present again. It’s fearful and invisible, but everyone's efforts toward tomorrow can make a big difference. I reflected on the philosophy of time called ‘Eternalism’, giving the existence of space in time, and expressing that tomorrow becomes eternity by being in the same space even though time is different. As time goes by with a clear moment of moving into the future, I drew the figures created in connection with the word "tomorrow" that combines abstract painting and clear line drawing. Hand painting and natural dyeing techniques, which are always interesting, make people feel the scarcity and value of time-consuming techniques. Jackets, dresses, knitwear, and balaclava have a warm and calm sensibility and show unbalanced cutting and uniformity through the back panel and belts.

-

There is Tomorrow to us

Many fashion brands are introducing eco-friendly and sustainable products in our world today, revealing meaningful voices for environmental protection. This trend has led to efforts to point out problems in a fast fashion and slow down the acceleration of environmental pollution, especially products made with time-consuming techniques such as natural dyeing and weaving are in the spotlight. With accountability as a designer, my collection informs experimental and craftsmanship designs with the slogan “There is Tomorrow to us“ to repeat the virtuous cycle of the fashion industry. The present moment becomes part of the past and part of the future becomes the present again. It’s fearful and invisible, but everyone's efforts toward tomorrow can make a big difference. I reflected on the philosophy of time called ‘Eternalism’, giving the existence of space in time, and expressing that tomorrow becomes eternity by being in the same space even though time is different. As time goes by with a clear moment of moving into the future, I drew the figures created in connection with the word "tomorrow" that combines abstract painting and clear line drawing. Hand painting and natural dyeing techniques, which are always interesting, make people feel the scarcity and value of time-consuming techniques. Jackets, dresses, knitwear, and balaclava have a warm and calm sensibility and show unbalanced cutting and uniformity through the back panel and belts.

-

Therapeutic Shamanism

These days with the advancement of technology, we start to lose touch with quality human connection. It has since become a need for many of us to “reconnect” more with one another. I started to wonder why people feel the need to reconnect as well as their desire to do so. Contrary to fast fashion, people also began to appreciate handmade fashion that is made with devotion and tradition. Also with the ongoing pandemic, people feel frustrated with their daily lives and are in need of healing. This led me to find ways for faith healing, sound therapy and spiritual alternative treatment, like a Shaman. I decided to incorporate the elements of advanced shamanism as well as therapeutic elements to portray a whole new outlook of luxury fashion. Among the various shaman therapy methods, I referred to the videos and interviews of ‘Sound Bath’ and when I watched people healing by using sound, I thought I could incorporate them into fashion. I experienced sound healing therapy and focused on how to visualise sound. Through this research process, I designed and experimented on garments with various textile techniques. For me, luxury has unique details that vary from brand to brand. Exclusive experimentation techniques and craftsmanship also makes the brand luxurious. Hence, I want to show the unique details with engraving and felting using the machine as well as craftsmanship with hand-made weaving and crochet.

-

Therapeutic Shamanism

These days with the advancement of technology, we start to lose touch with quality human connection. It has since become a need for many of us to “reconnect” more with one another. I started to wonder why people feel the need to reconnect as well as their desire to do so. Contrary to fast fashion, people also began to appreciate handmade fashion that is made with devotion and tradition. Also with the ongoing pandemic, people feel frustrated with their daily lives and are in need of healing. This led me to find ways for faith healing, sound therapy and spiritual alternative treatment, like a Shaman. I decided to incorporate the elements of advanced shamanism as well as therapeutic elements to portray a whole new outlook of luxury fashion. Among the various shaman therapy methods, I referred to the videos and interviews of ‘Sound Bath’ and when I watched people healing by using sound, I thought I could incorporate them into fashion. I experienced sound healing therapy and focused on how to visualise sound. Through this research process, I designed and experimented on garments with various textile techniques. For me, luxury has unique details that vary from brand to brand. Exclusive experimentation techniques and craftsmanship also makes the brand luxurious. Hence, I want to show the unique details with engraving and felting using the machine as well as craftsmanship with hand-made weaving and crochet.

-

Phantom Nostalgia

Phantom Nostalgia is a womenswear collection that combines art and modern Hanbok designs to express the emptiness of longing for the past, and enlightenment through it. The idea that the past was a better place is closely connected to our anxiety about the present and the future. We became unable to imagine or plan our future, leading to an endless stream of photographic flashbacks of happy moments from one’s recent past or childhood.Emotions of longing for the past are inextricably tied to dreams and goals that we want to possess but are unable to do so. This is a ‘phantom’ and it is sometimes a contradictory situation. But this emotion can give us time to think and reflect on the wisdom of our ancestors and be the key to exploring our roots, heritage, and history.This collection conveys the message that we could be missing the present in our passionate longing for the past and our deep concerns over what the future holds. It is about the importance of looking in the present reality for one’s dream and goal and not always long for the past, even if present goals seem to be just phantoms.

-

Phantom Nostalgia

Phantom Nostalgia is a womenswear collection that combines art and modern Hanbok designs to express the emptiness of longing for the past, and enlightenment through it. The idea that the past was a better place is closely connected to our anxiety about the present and the future. We became unable to imagine or plan our future, leading to an endless stream of photographic flashbacks of happy moments from one’s recent past or childhood.Emotions of longing for the past are inextricably tied to dreams and goals that we want to possess but are unable to do so. This is a ‘phantom’ and it is sometimes a contradictory situation. But this emotion can give us time to think and reflect on the wisdom of our ancestors and be the key to exploring our roots, heritage, and history.This collection conveys the message that we could be missing the present in our passionate longing for the past and our deep concerns over what the future holds. It is about the importance of looking in the present reality for one’s dream and goal and not always long for the past, even if present goals seem to be just phantoms.

-

There is Tomorrow to us

Many fashion brands are introducing eco-friendly and sustainable products in our world today, revealing meaningful voices for environmental protection. This trend has led to efforts to point out problems in a fast fashion and slow down the acceleration of environmental pollution, especially products made with time-consuming techniques such as natural dyeing and weaving are in the spotlight. With accountability as a designer, my collection informs experimental and craftsmanship designs with the slogan “There is Tomorrow to us“ to repeat the virtuous cycle of the fashion industry. The present moment becomes part of the past and part of the future becomes the present again. It’s fearful and invisible, but everyone's efforts toward tomorrow can make a big difference. I reflected on the philosophy of time called ‘Eternalism’, giving the existence of space in time, and expressing that tomorrow becomes eternity by being in the same space even though time is different. As time goes by with a clear moment of moving into the future, I drew the figures created in connection with the word "tomorrow" that combines abstract painting and clear line drawing. Hand painting and natural dyeing techniques, which are always interesting, make people feel the scarcity and value of time-consuming techniques. Jackets, dresses, knitwear, and balaclava have a warm and calm sensibility and show unbalanced cutting and uniformity through the back panel and belts.

-

There is Tomorrow to us

Many fashion brands are introducing eco-friendly and sustainable products in our world today, revealing meaningful voices for environmental protection. This trend has led to efforts to point out problems in a fast fashion and slow down the acceleration of environmental pollution, especially products made with time-consuming techniques such as natural dyeing and weaving are in the spotlight. With accountability as a designer, my collection informs experimental and craftsmanship designs with the slogan “There is Tomorrow to us“ to repeat the virtuous cycle of the fashion industry. The present moment becomes part of the past and part of the future becomes the present again. It’s fearful and invisible, but everyone's efforts toward tomorrow can make a big difference. I reflected on the philosophy of time called ‘Eternalism’, giving the existence of space in time, and expressing that tomorrow becomes eternity by being in the same space even though time is different. As time goes by with a clear moment of moving into the future, I drew the figures created in connection with the word "tomorrow" that combines abstract painting and clear line drawing. Hand painting and natural dyeing techniques, which are always interesting, make people feel the scarcity and value of time-consuming techniques. Jackets, dresses, knitwear, and balaclava have a warm and calm sensibility and show unbalanced cutting and uniformity through the back panel and belts.

-

Therapeutic Shamanism

These days with the advancement of technology, we start to lose touch with quality human connection. It has since become a need for many of us to “reconnect” more with one another. I started to wonder why people feel the need to reconnect as well as their desire to do so. Contrary to fast fashion, people also began to appreciate handmade fashion that is made with devotion and tradition. Also with the ongoing pandemic, people feel frustrated with their daily lives and are in need of healing. This led me to find ways for faith healing, sound therapy and spiritual alternative treatment, like a Shaman. I decided to incorporate the elements of advanced shamanism as well as therapeutic elements to portray a whole new outlook of luxury fashion. Among the various shaman therapy methods, I referred to the videos and interviews of ‘Sound Bath’ and when I watched people healing by using sound, I thought I could incorporate them into fashion. I experienced sound healing therapy and focused on how to visualise sound. Through this research process, I designed and experimented on garments with various textile techniques. For me, luxury has unique details that vary from brand to brand. Exclusive experimentation techniques and craftsmanship also makes the brand luxurious. Hence, I want to show the unique details with engraving and felting using the machine as well as craftsmanship with hand-made weaving and crochet.

-

Therapeutic Shamanism

These days with the advancement of technology, we start to lose touch with quality human connection. It has since become a need for many of us to “reconnect” more with one another. I started to wonder why people feel the need to reconnect as well as their desire to do so. Contrary to fast fashion, people also began to appreciate handmade fashion that is made with devotion and tradition. Also with the ongoing pandemic, people feel frustrated with their daily lives and are in need of healing. This led me to find ways for faith healing, sound therapy and spiritual alternative treatment, like a Shaman. I decided to incorporate the elements of advanced shamanism as well as therapeutic elements to portray a whole new outlook of luxury fashion. Among the various shaman therapy methods, I referred to the videos and interviews of ‘Sound Bath’ and when I watched people healing by using sound, I thought I could incorporate them into fashion. I experienced sound healing therapy and focused on how to visualise sound. Through this research process, I designed and experimented on garments with various textile techniques. For me, luxury has unique details that vary from brand to brand. Exclusive experimentation techniques and craftsmanship also makes the brand luxurious. Hence, I want to show the unique details with engraving and felting using the machine as well as craftsmanship with hand-made weaving and crochet.

-

Phantom Nostalgia

Phantom Nostalgia is a womenswear collection that combines art and modern Hanbok designs to express the emptiness of longing for the past, and enlightenment through it. The idea that the past was a better place is closely connected to our anxiety about the present and the future. We became unable to imagine or plan our future, leading to an endless stream of photographic flashbacks of happy moments from one’s recent past or childhood.Emotions of longing for the past are inextricably tied to dreams and goals that we want to possess but are unable to do so. This is a ‘phantom’ and it is sometimes a contradictory situation. But this emotion can give us time to think and reflect on the wisdom of our ancestors and be the key to exploring our roots, heritage, and history.This collection conveys the message that we could be missing the present in our passionate longing for the past and our deep concerns over what the future holds. It is about the importance of looking in the present reality for one’s dream and goal and not always long for the past, even if present goals seem to be just phantoms.

-

Phantom Nostalgia

Phantom Nostalgia is a womenswear collection that combines art and modern Hanbok designs to express the emptiness of longing for the past, and enlightenment through it. The idea that the past was a better place is closely connected to our anxiety about the present and the future. We became unable to imagine or plan our future, leading to an endless stream of photographic flashbacks of happy moments from one’s recent past or childhood.Emotions of longing for the past are inextricably tied to dreams and goals that we want to possess but are unable to do so. This is a ‘phantom’ and it is sometimes a contradictory situation. But this emotion can give us time to think and reflect on the wisdom of our ancestors and be the key to exploring our roots, heritage, and history.This collection conveys the message that we could be missing the present in our passionate longing for the past and our deep concerns over what the future holds. It is about the importance of looking in the present reality for one’s dream and goal and not always long for the past, even if present goals seem to be just phantoms.

-

There is Tomorrow to us

Many fashion brands are introducing eco-friendly and sustainable products in our world today, revealing meaningful voices for environmental protection. This trend has led to efforts to point out problems in a fast fashion and slow down the acceleration of environmental pollution, especially products made with time-consuming techniques such as natural dyeing and weaving are in the spotlight. With accountability as a designer, my collection informs experimental and craftsmanship designs with the slogan “There is Tomorrow to us“ to repeat the virtuous cycle of the fashion industry. The present moment becomes part of the past and part of the future becomes the present again. It’s fearful and invisible, but everyone's efforts toward tomorrow can make a big difference. I reflected on the philosophy of time called ‘Eternalism’, giving the existence of space in time, and expressing that tomorrow becomes eternity by being in the same space even though time is different. As time goes by with a clear moment of moving into the future, I drew the figures created in connection with the word "tomorrow" that combines abstract painting and clear line drawing. Hand painting and natural dyeing techniques, which are always interesting, make people feel the scarcity and value of time-consuming techniques. Jackets, dresses, knitwear, and balaclava have a warm and calm sensibility and show unbalanced cutting and uniformity through the back panel and belts.

-

There is Tomorrow to us

Many fashion brands are introducing eco-friendly and sustainable products in our world today, revealing meaningful voices for environmental protection. This trend has led to efforts to point out problems in a fast fashion and slow down the acceleration of environmental pollution, especially products made with time-consuming techniques such as natural dyeing and weaving are in the spotlight. With accountability as a designer, my collection informs experimental and craftsmanship designs with the slogan “There is Tomorrow to us“ to repeat the virtuous cycle of the fashion industry. The present moment becomes part of the past and part of the future becomes the present again. It’s fearful and invisible, but everyone's efforts toward tomorrow can make a big difference. I reflected on the philosophy of time called ‘Eternalism’, giving the existence of space in time, and expressing that tomorrow becomes eternity by being in the same space even though time is different. As time goes by with a clear moment of moving into the future, I drew the figures created in connection with the word "tomorrow" that combines abstract painting and clear line drawing. Hand painting and natural dyeing techniques, which are always interesting, make people feel the scarcity and value of time-consuming techniques. Jackets, dresses, knitwear, and balaclava have a warm and calm sensibility and show unbalanced cutting and uniformity through the back panel and belts.

-

Therapeutic Shamanism

These days with the advancement of technology, we start to lose touch with quality human connection. It has since become a need for many of us to “reconnect” more with one another. I started to wonder why people feel the need to reconnect as well as their desire to do so. Contrary to fast fashion, people also began to appreciate handmade fashion that is made with devotion and tradition. Also with the ongoing pandemic, people feel frustrated with their daily lives and are in need of healing. This led me to find ways for faith healing, sound therapy and spiritual alternative treatment, like a Shaman. I decided to incorporate the elements of advanced shamanism as well as therapeutic elements to portray a whole new outlook of luxury fashion. Among the various shaman therapy methods, I referred to the videos and interviews of ‘Sound Bath’ and when I watched people healing by using sound, I thought I could incorporate them into fashion. I experienced sound healing therapy and focused on how to visualise sound. Through this research process, I designed and experimented on garments with various textile techniques. For me, luxury has unique details that vary from brand to brand. Exclusive experimentation techniques and craftsmanship also makes the brand luxurious. Hence, I want to show the unique details with engraving and felting using the machine as well as craftsmanship with hand-made weaving and crochet.

-

Therapeutic Shamanism

These days with the advancement of technology, we start to lose touch with quality human connection. It has since become a need for many of us to “reconnect” more with one another. I started to wonder why people feel the need to reconnect as well as their desire to do so. Contrary to fast fashion, people also began to appreciate handmade fashion that is made with devotion and tradition. Also with the ongoing pandemic, people feel frustrated with their daily lives and are in need of healing. This led me to find ways for faith healing, sound therapy and spiritual alternative treatment, like a Shaman. I decided to incorporate the elements of advanced shamanism as well as therapeutic elements to portray a whole new outlook of luxury fashion. Among the various shaman therapy methods, I referred to the videos and interviews of ‘Sound Bath’ and when I watched people healing by using sound, I thought I could incorporate them into fashion. I experienced sound healing therapy and focused on how to visualise sound. Through this research process, I designed and experimented on garments with various textile techniques. For me, luxury has unique details that vary from brand to brand. Exclusive experimentation techniques and craftsmanship also makes the brand luxurious. Hence, I want to show the unique details with engraving and felting using the machine as well as craftsmanship with hand-made weaving and crochet.

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