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JOANNALSM (pronounced as JOANNA-L-S-M) is a rising couture fashion brand by Joanna Lim, a Singapore-based designer. In a world consumed by mass production, JOANNALSM hopes to break the mould by being a house of custom, avant-garde looks. Furthermore these looks seek to embody the distinct style of every wearer. In each collection, witness the fusion of art and fashion which is constantly challenging the norms of texture, technique and form.
Recent Projects
Recent Projects
2018
BASADUNG
BASADUNG revolves around the key word - identity Studying a specific minor ethnic group in Hainan — the Li Basadung Tribe. Women in the Li Tribe tattoo their faces with geometric lines taking their inspiration from the Hoopoe bird, which have stripes on their feathers. Getting a tattoo is not only a painful process, but also a grotesque and sometimes even bloody procedure. However, you can admire the workmanship and the intricacy of each tattoo design in the aftermath. Tattoos on one’s face enables them to stand out from other tribes and at the same time, create a unique identity for themselves. Basadung is a ready-to-wear collection with various combinations of textile manipulations that merge the uniqueness of identity with elements of the future. Laser-cutting techniques combined with digital printings and crystal embellishments were used to achieve the textures of the collection. Each dotted line resonates with the tattoo motif reflecting an individual’s lifestyle and behaviour. Basadung aims to remind everyone who we really are at our core. It embodies the idea of embracing our identity and not being afraid to be true to ourselves. After all, faces are the most significant part of an identity. This collection is sponsored by Swarovski.
2018
BASADUNG
BASADUNG revolves around the key word - identity Studying a specific minor ethnic group in Hainan — the Li Basadung Tribe. Women in the Li Tribe tattoo their faces with geometric lines taking their inspiration from the Hoopoe bird, which have stripes on their feathers. Getting a tattoo is not only a painful process, but also a grotesque and sometimes even bloody procedure. However, you can admire the workmanship and the intricacy of each tattoo design in the aftermath. Tattoos on one’s face enables them to stand out from other tribes and at the same time, create a unique identity for themselves. Basadung is a ready-to-wear collection with various combinations of textile manipulations that merge the uniqueness of identity with elements of the future. Laser-cutting techniques combined with digital printings and crystal embellishments were used to achieve the textures of the collection. Each dotted line resonates with the tattoo motif reflecting an individual’s lifestyle and behaviour. Basadung aims to remind everyone who we really are at our core. It embodies the idea of embracing our identity and not being afraid to be true to ourselves. After all, faces are the most significant part of an identity. This collection is sponsored by Swarovski.
2018
BASADUNG
BASADUNG revolves around the key word - identity Studying a specific minor ethnic group in Hainan — the Li Basadung Tribe. Women in the Li Tribe tattoo their faces with geometric lines taking their inspiration from the Hoopoe bird, which have stripes on their feathers. Getting a tattoo is not only a painful process, but also a grotesque and sometimes even bloody procedure. However, you can admire the workmanship and the intricacy of each tattoo design in the aftermath. Tattoos on one’s face enables them to stand out from other tribes and at the same time, create a unique identity for themselves. Basadung is a ready-to-wear collection with various combinations of textile manipulations that merge the uniqueness of identity with elements of the future. Laser-cutting techniques combined with digital printings and crystal embellishments were used to achieve the textures of the collection. Each dotted line resonates with the tattoo motif reflecting an individual’s lifestyle and behaviour. Basadung aims to remind everyone who we really are at our core. It embodies the idea of embracing our identity and not being afraid to be true to ourselves. After all, faces are the most significant part of an identity. This collection is sponsored by Swarovski.
2018
BASADUNG
BASADUNG revolves around the key word - identity Studying a specific minor ethnic group in Hainan — the Li Basadung Tribe. Women in the Li Tribe tattoo their faces with geometric lines taking their inspiration from the Hoopoe bird, which have stripes on their feathers. Getting a tattoo is not only a painful process, but also a grotesque and sometimes even bloody procedure. However, you can admire the workmanship and the intricacy of each tattoo design in the aftermath. Tattoos on one’s face enables them to stand out from other tribes and at the same time, create a unique identity for themselves. Basadung is a ready-to-wear collection with various combinations of textile manipulations that merge the uniqueness of identity with elements of the future. Laser-cutting techniques combined with digital printings and crystal embellishments were used to achieve the textures of the collection. Each dotted line resonates with the tattoo motif reflecting an individual’s lifestyle and behaviour. Basadung aims to remind everyone who we really are at our core. It embodies the idea of embracing our identity and not being afraid to be true to ourselves. After all, faces are the most significant part of an identity. This collection is sponsored by Swarovski.
2017
LAYERED IMPRINT
LAYERED IMPRINT revolves around the keyword – identity. This collection is an extension to BASADUNG SS18. Whatever modifications we have done to our body is defined as what represents us. While making reference to Li Basadung tribe, the fundamental make up of a person’s identity such as thumbprints and DNA molecules, have been incorporated into this collection. “Every unique fingerprints curves and lines are designed in such a way that no one has the exact same fingerprint combination.” In light of that, while creating this collection, I realised it was a journey and I was truly finding myself as a designer. Reaching far back into my past. Making this athletic aesthetic inspired collection reminded me of my gymnastics days back in the good old school days. At the same time it was mixed with a touch of elegance and class. which is what I aspire to become someday, someone sophisticated and mature. Layered Imprint is a ready-to-wear collection with a combination of textile manipulation to the collection. Laser cutting techniques and hand sewn techniques were used to create a crafty yet edgy style with digital prints and crystals embellishments used to achieve the texture of the collection. The placement of crystals were meant to create the DNA molecule while the hand sewn thread acts as the bond between each atom. Crystals are used to highlight and enhance the designs. This collection features a balance between new and old. There is a style of playfulness (sport chic) as depicted by the colours in contrast to black and white. Fabric has been carefully selected - soft and structured fabrics, sheer and opaque fabrics chosen specifically to complement one another.
2017
LAYERED IMPRINT
LAYERED IMPRINT revolves around the keyword – identity. This collection is an extension to BASADUNG SS18. Whatever modifications we have done to our body is defined as what represents us. While making reference to Li Basadung tribe, the fundamental make up of a person’s identity such as thumbprints and DNA molecules, have been incorporated into this collection. “Every unique fingerprints curves and lines are designed in such a way that no one has the exact same fingerprint combination.” In light of that, while creating this collection, I realised it was a journey and I was truly finding myself as a designer. Reaching far back into my past. Making this athletic aesthetic inspired collection reminded me of my gymnastics days back in the good old school days. At the same time it was mixed with a touch of elegance and class. which is what I aspire to become someday, someone sophisticated and mature. Layered Imprint is a ready-to-wear collection with a combination of textile manipulation to the collection. Laser cutting techniques and hand sewn techniques were used to create a crafty yet edgy style with digital prints and crystals embellishments used to achieve the texture of the collection. The placement of crystals were meant to create the DNA molecule while the hand sewn thread acts as the bond between each atom. Crystals are used to highlight and enhance the designs. This collection features a balance between new and old. There is a style of playfulness (sport chic) as depicted by the colours in contrast to black and white. Fabric has been carefully selected - soft and structured fabrics, sheer and opaque fabrics chosen specifically to complement one another.
2017
LAYERED IMPRINT
LAYERED IMPRINT revolves around the keyword – identity. This collection is an extension to BASADUNG SS18. Whatever modifications we have done to our body is defined as what represents us. While making reference to Li Basadung tribe, the fundamental make up of a person’s identity such as thumbprints and DNA molecules, have been incorporated into this collection. “Every unique fingerprints curves and lines are designed in such a way that no one has the exact same fingerprint combination.” In light of that, while creating this collection, I realised it was a journey and I was truly finding myself as a designer. Reaching far back into my past. Making this athletic aesthetic inspired collection reminded me of my gymnastics days back in the good old school days. At the same time it was mixed with a touch of elegance and class. which is what I aspire to become someday, someone sophisticated and mature. Layered Imprint is a ready-to-wear collection with a combination of textile manipulation to the collection. Laser cutting techniques and hand sewn techniques were used to create a crafty yet edgy style with digital prints and crystals embellishments used to achieve the texture of the collection. The placement of crystals were meant to create the DNA molecule while the hand sewn thread acts as the bond between each atom. Crystals are used to highlight and enhance the designs. This collection features a balance between new and old. There is a style of playfulness (sport chic) as depicted by the colours in contrast to black and white. Fabric has been carefully selected - soft and structured fabrics, sheer and opaque fabrics chosen specifically to complement one another.
2017
LAYERED IMPRINT
LAYERED IMPRINT revolves around the keyword – identity. This collection is an extension to BASADUNG SS18. Whatever modifications we have done to our body is defined as what represents us. While making reference to Li Basadung tribe, the fundamental make up of a person’s identity such as thumbprints and DNA molecules, have been incorporated into this collection. “Every unique fingerprints curves and lines are designed in such a way that no one has the exact same fingerprint combination.” In light of that, while creating this collection, I realised it was a journey and I was truly finding myself as a designer. Reaching far back into my past. Making this athletic aesthetic inspired collection reminded me of my gymnastics days back in the good old school days. At the same time it was mixed with a touch of elegance and class. which is what I aspire to become someday, someone sophisticated and mature. Layered Imprint is a ready-to-wear collection with a combination of textile manipulation to the collection. Laser cutting techniques and hand sewn techniques were used to create a crafty yet edgy style with digital prints and crystals embellishments used to achieve the texture of the collection. The placement of crystals were meant to create the DNA molecule while the hand sewn thread acts as the bond between each atom. Crystals are used to highlight and enhance the designs. This collection features a balance between new and old. There is a style of playfulness (sport chic) as depicted by the colours in contrast to black and white. Fabric has been carefully selected - soft and structured fabrics, sheer and opaque fabrics chosen specifically to complement one another.
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