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"Representing a blend of everyday objects and rituals, my brand New Dawn stands for a beginning and modernisation of a zeitgeist. It is an exploration of my identity through the narrations of everyday life through experimentation with colors, tailoring, silhouette to play with metaphors. Pratyusha is the designer behind New Dawn. She is currently a final year student studying fashion design at LASALLE College of the Arts, Singapore. The designer combines her cultural and artistic references with tailoring and pattern cutting to infuse her works with a distinct metaphorical feeling. Experimentation is at the heart of her creative practice. Thus New Dawn is a journal of her identity, culture and objects she cherishes.
Recent Projects
Recent Projects
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Instrument of Skin
Instrument of skin is a discourse of normative beauty ideals and its objectification. The collection analyses and questions the narrations of beauty and its opposites. The Ugly is the direct opposite of beauty and these two qualities are the properties of seeing, Thus every given object or notion concerned with the body comes loaded with attached connotations The production of ugliness and that of beauty is based on the codesof appearance and conduct. To arrive at the judgement of what is deemed to be beautiful, one needs a greater understanding of what can be ugly, meaningless or insignificant in context of the relevant object. However this segregation gives rise to a matter of baises toward dominant conventions of attractiveness. Ugliness resists the notions of discipline, norms, or self-objectification. This ugliness was embodied to resist the patriarchal.Applied to fashion, where a jacket, a vest, a trouser and a skirt are interpreted by various experimentations and become a metaphorof consumption of ugliness to combat the ideals of beauty.The collection shares the ideals from the tales of embodiment of ugly from the agatha's plate of breasts, the avant-garde narrations from the lessons of the dead cockroach, marcel duchamp's fountain and everyday encounters with our very own skin. The process involves the speculation of hypothetical human evolution where the skin has lopsided mass and displaced the notion of beauty from itself. Imagine yourself to be this human with skin so heavy and in greater quantity and with no specific body shape. The skin will have folds, wrinkles, stretch marks, patches, and be full of pores. This characteristics are the Instruments of Skin
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Instrument of Skin
Instrument of skin is a discourse of normative beauty ideals and its objectification. The collection analyses and questions the narrations of beauty and its opposites. The Ugly is the direct opposite of beauty and these two qualities are the properties of seeing, Thus every given object or notion concerned with the body comes loaded with attached connotations The production of ugliness and that of beauty is based on the codesof appearance and conduct. To arrive at the judgement of what is deemed to be beautiful, one needs a greater understanding of what can be ugly, meaningless or insignificant in context of the relevant object. However this segregation gives rise to a matter of baises toward dominant conventions of attractiveness. Ugliness resists the notions of discipline, norms, or self-objectification. This ugliness was embodied to resist the patriarchal.Applied to fashion, where a jacket, a vest, a trouser and a skirt are interpreted by various experimentations and become a metaphorof consumption of ugliness to combat the ideals of beauty.The collection shares the ideals from the tales of embodiment of ugly from the agatha's plate of breasts, the avant-garde narrations from the lessons of the dead cockroach, marcel duchamp's fountain and everyday encounters with our very own skin. The process involves the speculation of hypothetical human evolution where the skin has lopsided mass and displaced the notion of beauty from itself. Imagine yourself to be this human with skin so heavy and in greater quantity and with no specific body shape. The skin will have folds, wrinkles, stretch marks, patches, and be full of pores. This characteristics are the Instruments of Skin
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Instrument of Skin
Instrument of skin is a discourse of normative beauty ideals and its objectification. The collection analyses and questions the narrations of beauty and its opposites. The Ugly is the direct opposite of beauty and these two qualities are the properties of seeing, Thus every given object or notion concerned with the body comes loaded with attached connotations The production of ugliness and that of beauty is based on the codesof appearance and conduct. To arrive at the judgement of what is deemed to be beautiful, one needs a greater understanding of what can be ugly, meaningless or insignificant in context of the relevant object. However this segregation gives rise to a matter of baises toward dominant conventions of attractiveness. Ugliness resists the notions of discipline, norms, or self-objectification. This ugliness was embodied to resist the patriarchal.Applied to fashion, where a jacket, a vest, a trouser and a skirt are interpreted by various experimentations and become a metaphorof consumption of ugliness to combat the ideals of beauty.The collection shares the ideals from the tales of embodiment of ugly from the agatha's plate of breasts, the avant-garde narrations from the lessons of the dead cockroach, marcel duchamp's fountain and everyday encounters with our very own skin. The process involves the speculation of hypothetical human evolution where the skin has lopsided mass and displaced the notion of beauty from itself. Imagine yourself to be this human with skin so heavy and in greater quantity and with no specific body shape. The skin will have folds, wrinkles, stretch marks, patches, and be full of pores. This characteristics are the Instruments of Skin
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Instrument of Skin
Instrument of skin is a discourse of normative beauty ideals and its objectification. The collection analyses and questions the narrations of beauty and its opposites. The Ugly is the direct opposite of beauty and these two qualities are the properties of seeing, Thus every given object or notion concerned with the body comes loaded with attached connotations The production of ugliness and that of beauty is based on the codesof appearance and conduct. To arrive at the judgement of what is deemed to be beautiful, one needs a greater understanding of what can be ugly, meaningless or insignificant in context of the relevant object. However this segregation gives rise to a matter of baises toward dominant conventions of attractiveness. Ugliness resists the notions of discipline, norms, or self-objectification. This ugliness was embodied to resist the patriarchal.Applied to fashion, where a jacket, a vest, a trouser and a skirt are interpreted by various experimentations and become a metaphorof consumption of ugliness to combat the ideals of beauty.The collection shares the ideals from the tales of embodiment of ugly from the agatha's plate of breasts, the avant-garde narrations from the lessons of the dead cockroach, marcel duchamp's fountain and everyday encounters with our very own skin. The process involves the speculation of hypothetical human evolution where the skin has lopsided mass and displaced the notion of beauty from itself. Imagine yourself to be this human with skin so heavy and in greater quantity and with no specific body shape. The skin will have folds, wrinkles, stretch marks, patches, and be full of pores. This characteristics are the Instruments of Skin
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How Deep is your Love
The project How Deep is your Love explores the notions of the new luxury. Luxury is about peeling the excess layers of its systemthat have been added through several years to expose its pure form. The concept emerged from the notions of heritage and memory (which are the key elements of luxury) with a focus on heirloom as multi-temporal force, embedded beyond family history. The project takes inspiration from the process of heirloom rejuvination as an act of layering and stripping down the components of the object to fit the social zeitgiest and relate to it heir's identity and personal product ecology. The garments takes vial aids from the literal process of peeling( for example peeling of an orange or an onion as a primary research for a creative cut. The project also references the work of designer Hans Tan who is known for his porcelain rejuvintion using sandblasting techniques. The garments in the collection are a composition of classic and artistic elements to reference the process of new becoming old and old becoming new.
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How Deep is your Love
The project How Deep is your Love explores the notions of the new luxury. Luxury is about peeling the excess layers of its systemthat have been added through several years to expose its pure form. The concept emerged from the notions of heritage and memory (which are the key elements of luxury) with a focus on heirloom as multi-temporal force, embedded beyond family history. The project takes inspiration from the process of heirloom rejuvination as an act of layering and stripping down the components of the object to fit the social zeitgiest and relate to it heir's identity and personal product ecology. The garments takes vial aids from the literal process of peeling( for example peeling of an orange or an onion as a primary research for a creative cut. The project also references the work of designer Hans Tan who is known for his porcelain rejuvintion using sandblasting techniques. The garments in the collection are a composition of classic and artistic elements to reference the process of new becoming old and old becoming new.
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How Deep is your Love
The project How Deep is your Love explores the notions of the new luxury. Luxury is about peeling the excess layers of its systemthat have been added through several years to expose its pure form. The concept emerged from the notions of heritage and memory (which are the key elements of luxury) with a focus on heirloom as multi-temporal force, embedded beyond family history. The project takes inspiration from the process of heirloom rejuvination as an act of layering and stripping down the components of the object to fit the social zeitgiest and relate to it heir's identity and personal product ecology. The garments takes vial aids from the literal process of peeling( for example peeling of an orange or an onion as a primary research for a creative cut. The project also references the work of designer Hans Tan who is known for his porcelain rejuvintion using sandblasting techniques. The garments in the collection are a composition of classic and artistic elements to reference the process of new becoming old and old becoming new.
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How Deep is your Love
The project How Deep is your Love explores the notions of the new luxury. Luxury is about peeling the excess layers of its systemthat have been added through several years to expose its pure form. The concept emerged from the notions of heritage and memory (which are the key elements of luxury) with a focus on heirloom as multi-temporal force, embedded beyond family history. The project takes inspiration from the process of heirloom rejuvination as an act of layering and stripping down the components of the object to fit the social zeitgiest and relate to it heir's identity and personal product ecology. The garments takes vial aids from the literal process of peeling( for example peeling of an orange or an onion as a primary research for a creative cut. The project also references the work of designer Hans Tan who is known for his porcelain rejuvintion using sandblasting techniques. The garments in the collection are a composition of classic and artistic elements to reference the process of new becoming old and old becoming new.
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