The project How Deep is your Love explores the notions of the new luxury. Luxury is about peeling the excess layers of its systemthat have been added through several years to expose its pure form. The concept emerged from the notions of heritage and memory (which are the key elements of luxury) with a focus on heirloom as multi-temporal force, embedded beyond family history. The project takes inspiration from the process of heirloom rejuvination as an act of layering and stripping down the components of the object to fit the social zeitgiest and relate to it heir's identity and personal product ecology. The garments takes vial aids from the literal process of peeling( for example peeling of an orange or an onion as a primary research for a creative cut. The project also references the work of designer Hans Tan who is known for his porcelain rejuvintion using sandblasting techniques. The garments in the collection are a composition of classic and artistic elements to reference the process of new becoming old and old becoming new.