Problem Definition – Key Areas to Investigate The ceremonial process of consuming and preparing caffeinated drinks have been widely appreciated by consumers worldwide. This proposal aims to investigate the current issues that women encounters while sipping excessive range of caffeinated products, commonly found in soft drinks, coffee and tea. This leads to critical issues such as impairing a woman’s fertility rate. The purpose is to examine the possible alternative that will be catered specifically for women who wish to conceive a child. ‍ Solution – Promote recommended herbs to enhance your fertility naturally. A selected range of conception herbal tea will be introduced to the market segment, specially tailored for women who wish to get conceived. The positive side of fertility herbs compared to caffeine based drinks are helpful in nourishing the body and female reproductive system which in turn helps to relax the entire nervous system to facilitate conception. Several research readings have been put into practice on the type of herbal remedies that best suits women and their reproductive system. Holistic practitioners also suggest that modern women choose to live a more natural lifestyle and prefers herbal supplements that are safe to devour. There is also a fair amount of benefits in herbal teas. As such, three main flavours will be introduced. They are Raspberry Leaf Tea, Red Clover Tea and Stinging Nettle Tea. The main focus is to encourage healthy drinking procedures and provide a “fertility-friendly” herbal tea alternative.